Mission and Values

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The main mission of Športna Loterija – bringing benefits to the stakeholders – is pursued through:

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  • Responsible and sustainable growth and development of the Company;
  • Offering users a diverse portfolio of games, while protecting minors and other users from illegal gaming and gambling addiction through education;
  • Applying our business excellence and responsible gaming principles to provide the State and local communities with an optimal tax-paying environment and to ensure user safety in the gambling market;
  • Socially responsible gaming and funding sports, disability, and humanitarian organizations;
  • Facilitating the acquisition of new skills and knowledge for our employees, thus promoting their personal growth and career development and encouraging their loyalty and commitment to the Company’s goals;
  • Establishing and maintaining a fair and transparent relationship with our business and strategic partners.

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The values which shape the organizational culture of the Company and which we advocate:

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  • Social responsibility
  • Sustainable growth and development
  • Knowledge, education, and innovation
  • Flexibility and responsiveness
  • Openness, transparency, and cost-effectiveness

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