The main mission of Športna Loterija – bringing benefits to the stakeholders – is pursued through:

• Responsible and sustainable growth and development of the Company;
• Offering users a diverse portfolio of games, while protecting minors and other users from illegal gaming and gambling addiction through education;
• Applying our business excellence and responsible gaming principles to provide the State and local communities with an optimal tax-paying environment and to ensure user safety in the gambling market;
• Socially responsible gaming and funding sports, disability, and humanitarian organizations;
• Facilitating the acquisition of new skills and knowledge for our employees, thus promoting their personal growth and career development and encouraging their loyalty and commitment to the Company’s goals;
• Establishing and maintaining a fair and transparent relationship with our business and strategic partners.

The values which shape the organizational culture of the Company and which we advocate:

• Social responsibility
• Sustainable growth and development
• Knowledge, education, and innovation
• Flexibility and responsiveness
• Openness, transparency, and cost-effectiveness